How to find winning products for dropshipping?
Discovering winning products is key to dropshipping success. In this guide, we’ll explore strategies for identifying profitable items that resonate with customers, helping you stand out in a competitive market and boost your e-commerce business.
Table of contents
What is a winning product?
A “winning product” in dropshipping is an item with high demand, low competition, and strong profit potential. It resonates with target customers, often solving a problem or tapping into trends.
Winning products are scalable, have a unique appeal, and consistently generate sales, helping dropshippers achieve sustainable growth and competitive advantage.
Focus on emotions like insecurities, daily frustrations and health issues when evaluating a potential winning product. Products that evoke confidence, solve frustrations and offer a health benefit often perform well.
They tap into the buyer’s immediate wants and needs, driving impulse purchases and strong customer engagement to your shopify store.
Product research methods
There are several ways to search for winning products, free and paid. We give you a few options commonly used to find winning products.
Free tools
Facebook ad library
In Facebook Ad Library, search keywords like “50% off” or “limited time” alongside niche terms. Look for ads with high engagement—likes, shares, and comments—to identify products that resonate well with audiences and drive interest.
Google trends
In Google Trends, search the product term and check for consistent, upward search interest over time. Look for stable or growing popularity, especially across multiple regions, indicating sustained demand that could signal a winning product.
Aliexpress / Amazon
On AliExpress or Amazon, filter by top orders or bestsellers in your niche. Look for products with high sales, positive reviews, and frequent restocks—indicators of strong demand that may reveal winning product opportunities.
Paid tools
Ecomhunt
Ecomhunt curates trending products daily, highlighting items with high sales potential. Browse its “winning products” section to analyze each product’s performance metrics, including engagement, profit margins, and competition level.
Oberlo
Oberlo provides a “Trending Products” section with top-performing items based on order volume and popularity. Use filters to sort by sales, ratings, and categories, allowing you to quickly identify high-demand products with strong potential.
Dropship.io
Dropship.io offers data-driven insights on trending products by analyzing competitors’ sales, prices, and popularity. Use its product research tools to filter by niche, profit margins, and demand, making it easier to identify potential winning products for dropshipping.
Analyzing competitors’ products
Analyzing competitors’ products is crucial for dropshipping success. It helps you understand what’s working in your niche and identify gaps to exploit. Start by researching top-performing stores, noting their best-selling items, pricing strategies, and customer feedback.
Evaluate their product descriptions, images, and unique selling points to see how they attract buyers. Pay attention to customer reviews to understand common praises or complaints. This insight can guide you in offering improved products or positioning them more effectively.
Testing products with paid advertising
Testing dropshipping products with Meta’s paid advertising often involves a daily budget of around $10–$50 per ad set.Campaigns usually run for 2–3 days to gather data and determine profitability.
Advertisers typically set up multiple ad sets, each targeting different audiences, creatives, or demographics. This helps identify which combinations convert best.
Analyzing results after each campaign allows for adjustments and scaling up on winning ad sets, maximizing profitability while minimizing ad spend.
Interesting tools
To decide whether a product is successful, it’s really important to go all in one marketing. Her are a few tools that can help with your ad creatives and creating high converting shopify product pages:
- Ideal to create product images and ad creatives. For a little amount you can use all its features and make awesome videos for your products.
- Tracks Facebook ads and shows competitors’ ad performance to identify popular products and ad strategies. In the dropshipping game, data is essential, so don’t sleep on sort-a-like tools.
- A powerful Shopify page builder that allows you to design high-converting product pages, landing pages, and entire storefronts with drag-and-drop ease.
Additional tips for achieving success
In addition to the importance of demand for a product, it is important to remember that there are other things that are important to the success of a product.
For example, an optimized product page is very important. Consider adding reviews for social proof, countdown timers for urgency and bundles for upselling.
Remember, creating a successful dropshipping business is all about learning and developing skills. Consistency is key and will get you to the next level.
