How to dropship on TikTok shop in 2024?
Looking for a marketing platform for your dropshipping business? Look no further, TikTok shop is the place to be. With over 1 billion active users worldwide, you’ll find the perfect audience for your products here.
Table of contents
About TikTok shop
TikTok Shop is an e-commerce feature within the TikTok app, allowing users to discover and purchase products directly from videos and live streams. It combines social media and online shopping, making it a unique space for brands to reach a highly engaged audience.
The platform is popular for dropshipping because sellers can promote products without holding inventory and leverage TikTok’s reach to drive fast, impulsive sales. The platform focuses on short content, which makes it ideal for product ads.
TikTok product research
To maximize TikTok’s potential for product research, follow these key steps:
1. Leverage trending hashtags
Explore popular tags like #TikTokMadeMeBuyIt, #Unboxing and #AmazonFinds. This hashtags highlights impulse-buy products, shows firsthand product reviews and curated picks form Amazon, often popular in e-commerce.
“Using #TikTokMadeMeBuyIt led us to uncover unexpected trending items for our niche!” – TikTok Seller
2. Optimize your For You Page (FYP):
Engage with niche content (like, comment) to tailor your FYP. This will help TikTok’s algorithm show you relevant products based on engagement.
- Follow influencers in your industry to stay updated on new trends and potential viral products.
3. Analyze competitor and brand profiles
- Monitor competitors to see which products they feature and succeed with.
- Use TikTok’s built-in shop feature to view top-sellers and live-stream promotions, gaining insights into trending products and popular categories.
Setup TikTok shop with Shopify
Setting up TikTok Shop with Shopify is straightforward. Follow these steps:
1. Install TikTok app on Shopify
In your Shopify dashboard, go to the App Store and search for the TikTok app. Install it to connect TikTok with your Shopify store.
2. Connect accounts
Open the TikTok app on Shopify, log in to your TikTok account, and link it to your Shopify account.
3. Set up pixel
Add the TikTok pixel to your store for tracking visitor actions and ad performance. Follow TikTok’s prompts within the app to install it easily.
4. Sync products
Select and sync products from your Shopify store to TikTok. Ensure that product details and prices are correct.
5. Create ads (optional)
Use the TikTok app to create targeted ads directly from your Shopify dashboard.
Once set up, you’ll be able to sell products directly through TikTok Shop, reaching a broader audience.
Make converting video ads
Creating converting ads for TikTok Shop requires a mix of engaging content, strategic targeting, and clear calls-to-action. Here’s how to make effective ads:
1. Start with a hook
- Capture attention in the first 3 seconds with a bold opening, such as:
- A question: “Want flawless skin in seconds?”
- A quick demo of your product’s key benefit.
- TikTok users scroll fast, so your hook must make them pause.
2. Showcase the product’s unique value
- Highlight how your product solves a problem or provides a benefit. Keep this visual and straightforward.
- Use real-life scenarios or “before-and-after” shots to make the benefit clear.
3. Use TikTok’s native features
- Leverage effects, text overlays, and trending sounds to make your ad blend naturally with other TikTok content.
- TikTok encourages authenticity, so avoid overly polished content—focus on a relatable, user-generated style.
4. Include a clear call-to-action (CTA)
- Guide viewers to take the next step. Examples include:
- “Shop Now for 50% Off!”
- “Tap to see more colors!”
- Make your CTA specific and easy to follow.
5. Test and optimize
- Use A/B testing to try different visuals, hooks, and CTAs. Track performance using TikTok analytics to refine future ads.
These steps can help you create engaging, high-converting ads that fit TikTok’s unique style while driving sales on TikTok Shop.
Review and scale up the ads
To review and scale TikTok ads, track CTR, conversion rate, and ROAS. If an ad consistently performs well in these areas, it’s likely a “winner” and can be scaled by gradually increasing budget or expanding the audience.
However, “kill” an ad if engagement drops, ROAS falls below breakeven, or CPA exceeds targets. Regular daily reviews help identify which ads to scale and which to stop, ensuring efficient use of ad spend.
What about TikTok organic dropshipping?
TikTok organic dropshipping involves selling products on TikTok without paid ads, relying on organic reach.
To start, create a TikTok account focused on your niche, post engaging content that showcases your products, and use trending sounds and hashtags to reach a wider audience.
This method is cost-effective, as it avoids ad expenses, but growth can be slower and less predictable. The pros include low costs and high engagement potential; however, it requires consistent posting and creativity to drive sales organically.
